King of Brand Consistency
So maybe I am a little slow on this one, but I ran across this fellow David Iglesia’s book and was really impressed with the BK work. Having worked with a few global brands with extremely diverse businesses across the globe I wonder how difficult this engagement must have been. Especially given the franchise model of Burger King I can’t imagine it was an easy feat to roll out. Despite how complex it probably was, the result is a really nice system of elements and some really fun illustrations that communicate a lot with very little words.
via David Iglesias
As a designer I find there are very few products, brands, companies I am what you would call “loyal” to. Even toothpaste I switch up every time I buy it. Blame it on the obsessive amount of designs I consume as a professional designer. It’s sort of like when you’re baking – or cooking in general – and you spend all day smelling, tasting, making something to the point where when dinner rolls around and you really don’t want to eat anymore.
A major exception to this rule is La Croix. I absolutely love it. Love it so much that I have started a love letter to them – in design form. I am drinking it right now as I type. I really truly enjoy this simple product and would love to see them take their branding in a new direction. Check it out on my behance site and let me know what you think. Over time I hope to keep adding to it as I have time, including thoughts around other aspects of their branding like the boxes, bottles, point of sales, their digital presence and so on.