Burger king goes for more global consistency

King of Brand Consistency

So maybe I am a little slow on this one, but I ran across this fellow David Iglesia’s book and was really impressed with the BK work. Having worked with a few global brands with extremely diverse businesses across the globe I wonder how difficult this engagement must have been. Especially given the franchise model of Burger King I can’t imagine it was an easy feat to roll out. Despite how complex it probably was, the result is a really nice system of elements and some really fun illustrations that communicate a lot with very little words.

via David Iglesias