Burger king goes for more global consistency

King of Brand Consistency

So maybe I am a little slow on this one, but I ran across this fellow David Iglesia’s book and was really impressed with the BK work. Having worked with a few global brands with extremely diverse businesses across the globe I wonder how difficult this engagement must have been. Especially given the franchise model of Burger King I can’t imagine it was an easy feat to roll out. Despite how complex it probably was, the result is a really nice system of elements and some really fun illustrations that communicate a lot with very little words.

via David Iglesias

La Croix: I love you.

LaCroix Sketch 1

As a designer I find there are very few products, brands, companies I am what you would call “loyal” to. Even toothpaste I switch up every time I buy it. Blame it on the obsessive amount of designs I consume as a professional designer. It’s sort of like when you’re baking – or cooking in general – and you spend all day smelling, tasting, making something to the point where when dinner rolls around and you really don’t want to eat anymore.

A major exception to this rule is La Croix. I absolutely love it. Love it so much that I have started a love letter to them – in design form. I am drinking it right now as I type. I really truly enjoy this simple product and would love to see them take their branding in a new direction. Check it out on my behance site and let me know what you think. Over time I hope to keep adding to it as I have time, including thoughts around other aspects of their branding like the boxes, bottles, point of sales, their digital presence and so on.

Behance.net/fierybelly

This is Public Works

I have been spending a considerable amount of time lately going to talks, events, workshops, open houses …etc in Chicago to learn about the design scene, network and get inspired by the innovative things creative folks in Chicago are doing. Last month I went to a talk at the Public Works – a gallery set up by someoddpilot. One of the talks I heard was by the guys who own and created Longman & Eagle, a great but sometimes way too busy restaurant and bar in my neighborhood of Logan Square. It was really inspiring to hear how 3 friends, with different passions and professional backgrounds can get together and create something great together. They were all very hands on in the process of designing and building out the space, the menu, the identity and the location. It was one of those talks that gets you really excited about the great sh*t going on in Chicago and makes you really jealous at the same time that you didn’t come up with it.

So in addition to the great talk series they had at Public Works, the gallery was filled with curated art, which as I discovered you can buy online. (awesome!) Unfortunately I do not currently have the funds or open wall space to make any purchases, but they are definitely worth checking out if you do.

Hexawords a fun little game

So as I get up and going with the freelance work, I started a little game of creating words from hexadecimal colors.

So this is probably totally lame sauce (or at least nerd sauce) but being a designer of the interwebs, I spend a lot of time looking at the hexadecimal value of colors in photoshop for my designs. It got me thinking, very childishly, that sometime the 6 characters combined (0-9 and A-F) look like swear words or just words in general. So I’ve started this little personal project where I try and think of words I can make with just 6 characters and what color that word is – in of course hexadecimal values.

Childish? yes.
Nerdy? yes.
Fun? totally.

See more at Behance.net